Welcome to LuvvNation!

Welcome to LuvvNation!

A safe place in a dumpster-fire of a world. Laugh, learn and have elevated conversations.

About Me

Allow me to reintroduce myself. My name is Luvvie Ajayi, and I'm the New York Times bestselling author of I'M JUDGING YOU: The Do-Better Manual! I am also a speaker and digital strategist and my work is at the intersection of comedy, technology and activism. I'm a lifelong overachiever and a current cantankerous auntie. 

I've been writing on these interwebs for the last 16 years, and my blog Awesomely Luvvie is how a lot of people got to know me and I'm the person who says what you were thinking but dared not to say. Being a truthteller has led to some great things happening for me. Like my TED talk, which is called "Getting Comfortable with Being Uncomfortable." It has 3.8 million views. CRAY!!!

A true highlight of my career? The time I interviewed Oprah Winfrey and she rubbed my head.

So, let's talk about the other thing I'm most proud of: LuvvNation.

What is LuvvNation?

LuvvNation is the name of MY PEOPLE! The people who have been on this glow up journey with me. Since I started writing on these interwebs, one of the things I’m most proud of is the community I have built on my blog and on my social platforms. They are people from all over the world, who read my work, listen to my podcasts and cheer me on with reckless abandon.Over the years, they’ve shown up for me in the comments on social and all places online, but I wanted to create a way we could all gather and be here for each other. An online Voltron Squad. And this is it. LuvvNation.

LuvvNation is a place where you can be yourself. It is a place where you can come to be enlightened, educated and entertained (shoutout to alliteration) by people who are like-minded in that they are committed to leaving the world better than they found it. We know who we are. We are the most thoughtful, funny, most chill-deficient group of play cousins on these interwebs.

We are civic-minded, open-hearted and money-minded. We call it as we see and we are committed to doing better. Period. 

If you want to let go of negativity and grab hold of some good, LuvvNation is the place to be! There is no hateration in the LuvvNation dancerie, so join us! Let’s hang and have a good time!

What We Do Here

We cheer each other on, give loving judgement, make the impossible seem easy and even when we fail, know that with the support of each other, there is a way all the way up! We share ideas. We talk about self-care and affirmations. We share books we love. We uplift Black designers, makers and doers. We work on this thing called life, though we know it is not easy. We share learning experiences and practical ideas. We create, connect inspire and grow. We laugh, we cry, we moisturize, we heal, we receive, we give and keep it moving for ourselves and the culture. We are here because we can create a legacy of stories that matter not only to us, but document our light. This right here? IS the good stuff. In LuvvNation, everyone’s wellbeing is community business.

Why Here

This is a safe space, away from the ridiculousness of a world that often disappoints us. We are here because our stories matter. We are here because we are us.  Free. To. Be. 👏🏿👏🏾👏🏽👏🏼👏🏻. We are here because whether or not a social platform closes an account, or a post that is heartfelt is flagged, we get to SPEAK UP and SHOW OUT. But mostly, we are here because you, LuvvNation deserve a space full of joy, agency and love. This is for you because you trusted me, and cheered me on and made me smile for years and because I am now able to give you the gift you so fully deserve. The more you, the better. This is an infinitely better place for you, by you, because of you.

LuvvNation is a hate-free zone. There can be shade and side-eyes, but it won't be based on someone's race, gender identity, sexual orientation, weight. No slurs will be tolerated. It is a place where you are expected to be thoughtful, even in your chill-deficience. We will laugh, but not AT someone's identity. A joke is not a joke if it makes someone feel unsafe. You are welcome here, no matter if you live on the fringes elsewhere. 


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